diff --git a/moshi/src/main/java/com/squareup/moshi/AdapterMethodsFactory.java b/moshi/src/main/java/com/squareup/moshi/AdapterMethodsFactory.java
new file mode 100644
index 0000000..80e88d0
--- /dev/null
+++ b/moshi/src/main/java/com/squareup/moshi/AdapterMethodsFactory.java
@@ -0,0 +1,222 @@
+/*
+ * Copyright (C) 2015 Square, Inc.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package com.squareup.moshi;
+
+import java.io.IOException;
+import java.lang.reflect.AnnotatedElement;
+import java.lang.reflect.InvocationTargetException;
+import java.lang.reflect.Method;
+import java.lang.reflect.Type;
+import java.util.LinkedHashMap;
+import java.util.Map;
+
+// TODO: support qualifier annotations.
+// TODO: support @Nullable
+// TODO: path in JsonWriter.
+
+final class AdapterMethodsFactory implements JsonAdapter.Factory {
+  private final Map<Type, ToAdapter> toAdapters;
+  private final Map<Type, FromAdapter> fromAdapters;
+
+  AdapterMethodsFactory(Map<Type, ToAdapter> toAdapters, Map<Type, FromAdapter> fromAdapters) {
+    this.toAdapters = toAdapters;
+    this.fromAdapters = fromAdapters;
+  }
+
+  @Override public JsonAdapter<?> create(Type type, AnnotatedElement annotations, final Moshi moshi) {
+    final ToAdapter toAdapter = toAdapters.get(type);
+    final FromAdapter fromAdapter = fromAdapters.get(type);
+    if (toAdapter == null && fromAdapter == null) return null;
+
+    final JsonAdapter<Object> delegate = toAdapter == null || fromAdapter == null
+        ? moshi.nextAdapter(this, type, annotations)
+        : null;
+
+    return new JsonAdapter<Object>() {
+      @Override public void toJson(JsonWriter writer, Object value) throws IOException {
+        if (toAdapter == null) {
+          delegate.toJson(writer, value);
+        } else {
+          try {
+            toAdapter.toJson(moshi, writer, value);
+          } catch (IllegalAccessException e) {
+            throw new AssertionError();
+          } catch (InvocationTargetException e) {
+            if (e.getCause() instanceof IOException) throw (IOException) e.getCause();
+            throw new JsonDataException(e.getCause().getMessage()); // TODO: more context?
+          }
+        }
+      }
+
+      @Override public Object fromJson(JsonReader reader) throws IOException {
+        if (fromAdapter == null) {
+          return delegate.fromJson(reader);
+        } else {
+          try {
+            return fromAdapter.fromJson(moshi, reader);
+          } catch (IllegalAccessException e) {
+            throw new AssertionError();
+          } catch (InvocationTargetException e) {
+            if (e.getCause() instanceof IOException) throw (IOException) e.getCause();
+            throw new JsonDataException(e.getCause().getMessage()); // TODO: more context?
+          }
+        }
+      }
+    };
+  }
+
+  public static AdapterMethodsFactory get(Object adapter) {
+    Map<Type, ToAdapter> toAdapters = new LinkedHashMap<>();
+    Map<Type, FromAdapter> fromAdapters = new LinkedHashMap<>();
+
+    for (Class<?> c = adapter.getClass(); c != Object.class; c = c.getSuperclass()) {
+      for (Method m : c.getDeclaredMethods()) {
+        if (m.isAnnotationPresent(ToJson.class)) {
+          ToAdapter toAdapter = toAdapter(adapter, m);
+          ToAdapter replaced = toAdapters.put(toAdapter.type, toAdapter);
+          if (replaced != null) {
+            throw new IllegalArgumentException("Conflicting @ToJson methods:\n"
+                + "    " + replaced.method + "\n"
+                + "    " + toAdapter.method);
+          }
+        }
+
+        if (m.isAnnotationPresent(FromJson.class)) {
+          FromAdapter fromAdapter = fromAdapter(adapter, m);
+          FromAdapter replaced = fromAdapters.put(fromAdapter.type, fromAdapter);
+          if (replaced != null) {
+            throw new IllegalArgumentException("Conflicting @FromJson methods:\n"
+                + "    " + replaced.method + "\n"
+                + "    " + fromAdapter.method);
+          }
+        }
+      }
+    }
+
+    if (toAdapters.isEmpty() && fromAdapters.isEmpty()) {
+      throw new IllegalArgumentException("Expected at least one @ToJson or @FromJson method on "
+          + adapter.getClass().getName());
+    }
+
+    return new AdapterMethodsFactory(toAdapters, fromAdapters);
+  }
+
+  /**
+   * Returns an object that calls a {@code method} method on {@code adapter} in service of
+   * converting an object to JSON.
+   */
+  static ToAdapter toAdapter(Object adapter, Method method) {
+    method.setAccessible(true);
+    Type[] parameterTypes = method.getGenericParameterTypes();
+    final Type returnType = method.getGenericReturnType();
+
+    if (parameterTypes.length == 2
+        && parameterTypes[0] == JsonWriter.class
+        && returnType == void.class) {
+      return new ToAdapter(parameterTypes[1], adapter, method) {
+        @Override public void toJson(Moshi moshi, JsonWriter writer, Object value)
+            throws IOException, InvocationTargetException, IllegalAccessException {
+          method.invoke(adapter, writer, value);
+        }
+      };
+
+    } else if (parameterTypes.length == 1 && returnType != void.class) {
+      return new ToAdapter(parameterTypes[0], adapter, method) {
+        @Override public void toJson(Moshi moshi, JsonWriter writer, Object value)
+            throws IOException, InvocationTargetException, IllegalAccessException {
+          JsonAdapter<Object> delegate = moshi.adapter(returnType, method);
+          Object intermediate = method.invoke(adapter, value);
+          delegate.toJson(writer, intermediate);
+        }
+      };
+
+    } else {
+      throw new IllegalArgumentException("Unexpected signature for " + method + ".\n"
+          + "@ToJson method signatures may have one of the following structures:\n"
+          + "    <any access modifier> void toJson(JsonWriter writer, T value) throws <any>;\n"
+          + "    <any access modifier> R toJson(T value) throws <any>;\n");
+    }
+  }
+
+  static abstract class ToAdapter {
+    final Type type;
+    final Object adapter;
+    final Method method;
+
+    public ToAdapter(Type type, Object adapter, Method method) {
+      this.type = type;
+      this.adapter = adapter;
+      this.method = method;
+    }
+
+    public abstract void toJson(Moshi moshi, JsonWriter writer, Object value)
+        throws IOException, IllegalAccessException, InvocationTargetException;
+  }
+
+  /**
+   * Returns an object that calls a {@code method} method on {@code adapter} in service of
+   * converting an object from JSON.
+   */
+  static FromAdapter fromAdapter(Object adapter, Method method) {
+    method.setAccessible(true);
+    final Type[] parameterTypes = method.getGenericParameterTypes();
+    final Type returnType = method.getGenericReturnType();
+
+    if (parameterTypes.length == 1
+        && parameterTypes[0] == JsonReader.class
+        && returnType != void.class) {
+      // public Point pointFromJson(JsonReader jsonReader) throws Exception {
+      return new FromAdapter(returnType, adapter, method) {
+        @Override public Object fromJson(Moshi moshi, JsonReader reader)
+            throws IOException, IllegalAccessException, InvocationTargetException {
+          return method.invoke(adapter, reader);
+        }
+      };
+
+    } else if (parameterTypes.length == 1 && returnType != void.class) {
+      // public Point pointFromJson(List<Integer> o) throws Exception {
+      return new FromAdapter(returnType, adapter, method) {
+        @Override public Object fromJson(Moshi moshi, JsonReader reader)
+            throws IOException, IllegalAccessException, InvocationTargetException {
+          JsonAdapter<Object> delegate = moshi.adapter(parameterTypes[0]);
+          Object intermediate = delegate.fromJson(reader);
+          return method.invoke(adapter, intermediate);
+        }
+      };
+
+    } else {
+      throw new IllegalArgumentException("Unexpected signature for " + method + ".\n"
+          + "@ToJson method signatures may have one of the following structures:\n"
+          + "    <any access modifier> void toJson(JsonWriter writer, T value) throws <any>;\n"
+          + "    <any access modifier> R toJson(T value) throws <any>;\n");
+    }
+  }
+
+  static abstract class FromAdapter {
+    final Type type;
+    final Object adapter;
+    final Method method;
+
+    public FromAdapter(Type type, Object adapter, Method method) {
+      this.type = type;
+      this.adapter = adapter;
+      this.method = method;
+    }
+
+    public abstract Object fromJson(Moshi moshi, JsonReader reader)
+        throws IOException, IllegalAccessException, InvocationTargetException;
+  }
+}
diff --git a/moshi/src/main/java/com/squareup/moshi/FromJson.java b/moshi/src/main/java/com/squareup/moshi/FromJson.java
new file mode 100644
index 0000000..960c612
--- /dev/null
+++ b/moshi/src/main/java/com/squareup/moshi/FromJson.java
@@ -0,0 +1,26 @@
+/*
+ * Copyright (C) 2015 Square, Inc.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package com.squareup.moshi;
+
+import java.lang.annotation.ElementType;
+import java.lang.annotation.Retention;
+import java.lang.annotation.RetentionPolicy;
+import java.lang.annotation.Target;
+
+@Retention(RetentionPolicy.RUNTIME)
+@Target(ElementType.METHOD)
+public @interface FromJson {
+}
diff --git a/moshi/src/main/java/com/squareup/moshi/JsonDataException.java b/moshi/src/main/java/com/squareup/moshi/JsonDataException.java
new file mode 100644
index 0000000..093fb72
--- /dev/null
+++ b/moshi/src/main/java/com/squareup/moshi/JsonDataException.java
@@ -0,0 +1,31 @@
+/*
+ * Copyright (C) 2015 Square, Inc.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package com.squareup.moshi;
+
+/** Thrown when a JSON document doesn't match the expected format. */
+public final class JsonDataException extends RuntimeException {
+  public JsonDataException(String message) {
+    super(message);
+  }
+
+  public JsonDataException(Throwable cause) {
+    super(cause);
+  }
+
+  public JsonDataException(String message, Throwable cause) {
+    super(message, cause);
+  }
+}
diff --git a/moshi/src/main/java/com/squareup/moshi/Moshi.java b/moshi/src/main/java/com/squareup/moshi/Moshi.java
index 2973883..895cb5e 100644
--- a/moshi/src/main/java/com/squareup/moshi/Moshi.java
+++ b/moshi/src/main/java/com/squareup/moshi/Moshi.java
@@ -131,6 +131,10 @@ public final class Moshi {
       return this;
     }
 
+    public Builder add(Object adapter) {
+      return add(AdapterMethodsFactory.get(adapter));
+    }
+
     public Moshi build() {
       return new Moshi(this);
     }
diff --git a/moshi/src/main/java/com/squareup/moshi/ToJson.java b/moshi/src/main/java/com/squareup/moshi/ToJson.java
new file mode 100644
index 0000000..1d8d6e4
--- /dev/null
+++ b/moshi/src/main/java/com/squareup/moshi/ToJson.java
@@ -0,0 +1,26 @@
+/*
+ * Copyright (C) 2015 Square, Inc.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package com.squareup.moshi;
+
+import java.lang.annotation.ElementType;
+import java.lang.annotation.Retention;
+import java.lang.annotation.RetentionPolicy;
+import java.lang.annotation.Target;
+
+@Retention(RetentionPolicy.RUNTIME)
+@Target(ElementType.METHOD)
+public @interface ToJson {
+}
diff --git a/moshi/src/test/java/com/squareup/moshi/AdapterMethodsTest.java b/moshi/src/test/java/com/squareup/moshi/AdapterMethodsTest.java
new file mode 100644
index 0000000..c6fb984
--- /dev/null
+++ b/moshi/src/test/java/com/squareup/moshi/AdapterMethodsTest.java
@@ -0,0 +1,201 @@
+/*
+ * Copyright (C) 2015 Square, Inc.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package com.squareup.moshi;
+
+import java.io.IOException;
+import java.util.ArrayList;
+import java.util.Arrays;
+import java.util.List;
+import org.junit.Test;
+
+import static org.assertj.core.api.Assertions.assertThat;
+import static org.junit.Assert.fail;
+
+public final class AdapterMethodsTest {
+  @Test public void toAndFromJsonViaListOfIntegers() throws Exception {
+    Moshi moshi = new Moshi.Builder()
+        .add(new PointAsListOfIntegersJsonAdapter())
+        .build();
+    JsonAdapter<Point> pointAdapter = moshi.adapter(Point.class);
+    assertThat(pointAdapter.toJson(new Point(5, 8))).isEqualTo("[5,8]");
+    assertThat(pointAdapter.fromJson("[5,8]")).isEqualTo(new Point(5, 8));
+  }
+
+  static class PointAsListOfIntegersJsonAdapter {
+    @ToJson List<Integer> pointToJson(Point point) {
+      return Arrays.asList(point.x, point.y);
+    }
+
+    @FromJson Point pointFromJson(List<Integer> o) throws Exception {
+      if (o.size() != 2) throw new Exception("Expected 2 elements but was " + o);
+      return new Point(o.get(0), o.get(1));
+    }
+  }
+
+  @Test public void toAndFromJsonWithWriterAndReader() throws Exception {
+    Moshi moshi = new Moshi.Builder()
+        .add(new PointWriterAndReaderJsonAdapter())
+        .build();
+    JsonAdapter<Point> pointAdapter = moshi.adapter(Point.class);
+    assertThat(pointAdapter.toJson(new Point(5, 8))).isEqualTo("[5,8]");
+    assertThat(pointAdapter.fromJson("[5,8]")).isEqualTo(new Point(5, 8));
+  }
+
+  static class PointWriterAndReaderJsonAdapter {
+    @ToJson void pointToJson(JsonWriter writer, Point point) throws IOException {
+      writer.beginArray();
+      writer.value(point.x);
+      writer.value(point.y);
+      writer.endArray();
+    }
+
+    @FromJson Point pointFromJson(JsonReader reader) throws Exception {
+      reader.beginArray();
+      int x = reader.nextInt();
+      int y = reader.nextInt();
+      reader.endArray();
+      return new Point(x, y);
+    }
+  }
+
+  @Test public void toJsonOnly() throws Exception {
+    Moshi moshi = new Moshi.Builder()
+        .add(new PointAsListOfIntegersToAdapter())
+        .build();
+    JsonAdapter<Point> pointAdapter = moshi.adapter(Point.class);
+    assertThat(pointAdapter.toJson(new Point(5, 8))).isEqualTo("[5,8]");
+    assertThat(pointAdapter.fromJson("{\"x\":5,\"y\":8}")).isEqualTo(new Point(5, 8));
+  }
+
+  static class PointAsListOfIntegersToAdapter {
+    @ToJson List<Integer> pointToJson(Point point) {
+      return Arrays.asList(point.x, point.y);
+    }
+  }
+
+  @Test public void fromJsonOnly() throws Exception {
+    Moshi moshi = new Moshi.Builder()
+        .add(new PointAsListOfIntegersFromAdapter())
+        .build();
+    JsonAdapter<Point> pointAdapter = moshi.adapter(Point.class);
+    assertThat(pointAdapter.toJson(new Point(5, 8))).isEqualTo("{\"x\":5,\"y\":8}");
+    assertThat(pointAdapter.fromJson("[5,8]")).isEqualTo(new Point(5, 8));
+  }
+
+  static class PointAsListOfIntegersFromAdapter {
+    @FromJson Point pointFromJson(List<Integer> o) throws Exception {
+      if (o.size() != 2) throw new Exception("Expected 2 elements but was " + o);
+      return new Point(o.get(0), o.get(1));
+    }
+  }
+
+  @Test public void multipleLayersOfAdapters() throws Exception {
+    Moshi moshi = new Moshi.Builder()
+        .add(new MultipleLayersJsonAdapter())
+        .build();
+    JsonAdapter<Point> pointAdapter = moshi.adapter(Point.class).lenient();
+    assertThat(pointAdapter.toJson(new Point(5, 8))).isEqualTo("\"5 8\"");
+    assertThat(pointAdapter.fromJson("\"5 8\"")).isEqualTo(new Point(5, 8));
+  }
+
+  static class MultipleLayersJsonAdapter {
+    @ToJson List<Integer> pointToJson(Point point) {
+      return Arrays.asList(point.x, point.y);
+    }
+
+    @ToJson String integerListToJson(List<Integer> list) {
+      StringBuilder result = new StringBuilder();
+      for (Integer i : list) {
+        if (result.length() != 0) result.append(" ");
+        result.append(i.intValue());
+      }
+      return result.toString();
+    }
+
+    @FromJson Point pointFromJson(List<Integer> o) throws Exception {
+      if (o.size() != 2) throw new Exception("Expected 2 elements but was " + o);
+      return new Point(o.get(0), o.get(1));
+    }
+
+    @FromJson List<Integer> listOfIntegersFromJson(String list) throws Exception {
+      List<Integer> result = new ArrayList<>();
+      for (String part : list.split(" ")) {
+        result.add(Integer.parseInt(part));
+      }
+      return result;
+    }
+  }
+
+  @Test public void conflictingToAdapters() throws Exception {
+    Moshi.Builder builder = new Moshi.Builder();
+    try {
+      builder.add(new ConflictingsToJsonAdapter());
+      fail();
+    } catch (IllegalArgumentException expected) {
+      assertThat(expected.getMessage()).contains(
+          "Conflicting @ToJson methods:", "pointToJson1", "pointToJson2");
+    }
+  }
+
+  static class ConflictingsToJsonAdapter {
+    @ToJson List<Integer> pointToJson1(Point point) {
+      throw new AssertionError();
+    }
+
+    @ToJson String pointToJson2(Point point) {
+      throw new AssertionError();
+    }
+  }
+
+  @Test public void conflictingFromAdapters() throws Exception {
+    Moshi.Builder builder = new Moshi.Builder();
+    try {
+      builder.add(new ConflictingsFromJsonAdapter());
+      fail();
+    } catch (IllegalArgumentException expected) {
+      assertThat(expected.getMessage()).contains(
+          "Conflicting @FromJson methods:", "pointFromJson1", "pointFromJson2");
+    }
+  }
+
+  static class ConflictingsFromJsonAdapter {
+    @FromJson Point pointFromJson1(List<Integer> point) {
+      throw new AssertionError();
+    }
+
+    @FromJson Point pointFromJson2(String point) {
+      throw new AssertionError();
+    }
+  }
+
+  static class Point {
+    final int x;
+    final int y;
+
+    public Point(int x, int y) {
+      this.x = x;
+      this.y = y;
+    }
+
+    @Override public boolean equals(Object o) {
+      return o instanceof Point && ((Point) o).x == x && ((Point) o).y == y;
+    }
+
+    @Override public int hashCode() {
+      return x * 37 + y;
+    }
+  }
+}