diff --git a/adapters/pom.xml b/adapters/pom.xml
index 6febad1..eac0ca4 100644
--- a/adapters/pom.xml
+++ b/adapters/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.moshi</groupId>
     <artifactId>moshi-parent</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
 
   <artifactId>moshi-adapters</artifactId>
diff --git a/examples/pom.xml b/examples/pom.xml
index e5599d0..54d6aa9 100644
--- a/examples/pom.xml
+++ b/examples/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.moshi</groupId>
     <artifactId>moshi-parent</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
 
   <artifactId>moshi-examples</artifactId>
diff --git a/kotlin/codegen/pom.xml b/kotlin/codegen/pom.xml
index ea51766..3830a38 100644
--- a/kotlin/codegen/pom.xml
+++ b/kotlin/codegen/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.moshi</groupId>
     <artifactId>moshi-parent</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
diff --git a/kotlin/reflect/pom.xml b/kotlin/reflect/pom.xml
index b53225e..fa9495f 100644
--- a/kotlin/reflect/pom.xml
+++ b/kotlin/reflect/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.moshi</groupId>
     <artifactId>moshi-parent</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
diff --git a/kotlin/tests/pom.xml b/kotlin/tests/pom.xml
index da8e456..8e74b40 100644
--- a/kotlin/tests/pom.xml
+++ b/kotlin/tests/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.moshi</groupId>
     <artifactId>moshi-parent</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
diff --git a/moshi/pom.xml b/moshi/pom.xml
index 9361fca..130af75 100644
--- a/moshi/pom.xml
+++ b/moshi/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.moshi</groupId>
     <artifactId>moshi-parent</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
 
   <artifactId>moshi</artifactId>
diff --git a/pom.xml b/pom.xml
index 9ac8403..7e266fa 100644
--- a/pom.xml
+++ b/pom.xml
@@ -11,7 +11,7 @@
 
   <groupId>com.squareup.moshi</groupId>
   <artifactId>moshi-parent</artifactId>
-  <version>1.10.0-SNAPSHOT</version>
+  <version>1.10.0</version>
   <packaging>pom</packaging>
   <name>Moshi (Parent)</name>
   <description>A modern JSON API for Android and Java</description>
@@ -54,7 +54,7 @@
     <url>https://github.com/square/moshi/</url>
     <connection>scm:git:https://github.com/square/moshi.git</connection>
     <developerConnection>scm:git:git@github.com:square/moshi.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>moshi-parent-1.10.0</tag>
   </scm>
 
   <issueManagement>